Welcome to Following the Whispers blog

Thank you so much for taking the time to visit. Hope you enjoy your stay. I blog here whenever I feel the need. This blog was created at the time my memoir came out, in February, 2009. Its motto was: creating a life of inner peace and self-acceptance from the depths of despair. Now, my focus is sharing this journey we call life.

“Only one thing is more frightening than speaking your truth, and that is not speaking it.” Naomi Wolf

“We are called human beings, not human doings.” Wes Nisker, Buddhist teacher

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs…(And) if he fails, at least fails while daring greatly.” Theodore Roosevelt

Tuesday, March 17, 2015

Telling the Truth Tuesday: a question for authors

I'm celebratin' - just sayin' - I gave the manuscript to my editor. Whew! Now I have a question for all you authors out there.

How important is blogging in the marketing aspect of a book? A few years ago, it seemed a writer must blog to promote their book. But with someone like me, who has a few hundred followers and only gets 10-20 comments a post (if I'm lucky), how important is it? Not that I want to stop, mind you. I love this little blog and I love sharing my life lessons here. And I hope some of you love reading it. I know that I purchase the books of every blogger I've come to know and admire. But do others do that? I guess I'm starting to think about what I'm going to need to do to get my novel out there once it's done and that is making me think about a lot of different things.

What are your thoughts?
Blessings
Karen

20 comments:

Hilary Melton-Butcher said...

Hi Karen - you'll get lots of advice from authors .. and they've a wealth of information on their blogs ... go with your instinct ... and enjoy the process ... I quite often buy from authors and have yours.

Cheers Hilary

Alex J. Cavanaugh said...

I think blogging is still effective, just not in the same way it was several years ago. You just have to be clever and come up with something unique.
Plus there are other platforms. I'm trying to use Twitter more. And even though I'm not on Facebook, through my Thunderclap campaign, I will be. So, whatever is best for you and something you can do without doing yourself in.

L.G. Smith said...

I really don't know, but I do find interaction on twitter is more far-reaching for that sort of thing, though I think the best marketing is done by just engaging and being yourself to attract new readers. Blogging seems to have become a bit of a dinosaur. And this is just my opinion, but so many blog tours and book promotion hops have taken away from how people used to blog. It's less personal, more commercial, which has become a bit of a turnoff.

Karen Walker said...

Thanks, Hillary, that's so nice.
Alex, sigh, Twitter? I don't know...
L.G. I agree with everything you say here.

Robin said...

As a reader (and not a published writer), I find myself turned off by Cover Reveals. It's like a mass of Spam hitting a bunch of blogs I love on the same day. I think the authors who actually go on blog tours, write interesting posts, and do something different at each stop are far more effective.

One thing I learned in sales (though not book sales) is that for someone to buy what you're selling (no matter what it is) they must like you. If they don't like you, they're not going to buy. Ergo, I think these personal posts you write will ultimately serve you well in your quest to get your book "out there." Just my two cents.

Karen Walker said...

Robin, your response speaks to my heart. Thank you so so much

DL Hammons said...

If somebody asked me...YAY or NAY to blogging...I would answer YAY! I believe that I landed my agent because of my blog and the interactions with other bloggers that connect to it. :)

Karen Walker said...

Thanks, DL. I have no intention of stopping - just curious about how it impacts book sales.

Arlee Bird said...

Listen to Alex J Cavanaugh. He's the guy who has the blogging/marketing connection down the right way.

Your blog probably won't directly amount to monster sales, but indirectly I think it can have an effect. I think the one on one marketing (personal appearances with tie-ins) and reviews in bigger media works most effectively, but those also require the most work and ingenuity (or money) to obtain.

Arlee Bird
A to Z Challenge Co-host
A Faraway View

Sandra Cox said...

That's a great question, Karen. I'm a blogger, and I think it helps somewhat, but twitter and facebook seem to be the social media outlooks right now. At least, that's my take.

Sandra Cox said...

PS Congrats on finishing the manuscript:)

Jack said...

I think blogs still help, but I've been wondering the same. I don't think blogs can be used as a main marketing tool like a year or so ago. I'm looking for the next big marketing thing, but for now I've found Twitter and Facebook still help out. And blogs do give a boast, I think it gives even a few readers a chance to get to know the Author.

Charly Marlowe said...

I have a selfish reason for liking blogs - it's to see what others are doing! Oftentimes I find that I'm inspired by what I see others doing (or not doing) on their blogs.

Jen Chandler said...

Karen, there is a wealth of advice here! I've been wondering the same thing about blogging in general. I still love it but does anyone else. I'll echo what everyone here has said: continue being your authentic self, share with others and do so as often as YOU can. We all value authenticity. When you're real, others see it and relate. Congratulations on the book! - Jen

Karen Walker said...

You guys are so awesome. Thank you so much for all the wisdom shared here. It helped tremendously. Maybe I need to reconsider Twitter when I'm ready to publish.

LD Masterson said...

I'm wrestling with the same thing. I have purchased books through other people's blogs that I might not have otherwise but I've also been turned off by some in-your-face promotions that seemed to be everywhere.

Also, many of the blogs I follow are followers of each other so it's a bit of a closed circle. Not great for generating word of mouth advertising. I'm not sure what I should do.

Julie Flanders said...

I totally agree with LD's comments. I think the onslaught of so much promotion has taken some of the fun out of blogging. I love promoting books for friends and other fellow authors but I do think there has to be a way to find a balance. I've totally lost my blogging mojo for now but I still cherish the medium because of all the amazing people I've met this way. It's the only form of social media I actually enjoy.

Karen Jones Gowen said...

I agree with all those who are turned off by too much promotion. As for blogging essential for marketing? Not anymore, because there are so many other social media outlets. I think each person should go with the one or two sites they feel most comfortable with and can be themselves on.

Susan Flett Swiderski said...

I think blogging still can be an effective tool for authors, but it takes a LOT of work to establish genuine connections with a wide network of bloggers, which is what I think it takes to create an increase in sales. If followers like the way you write and comment on your blog, they'll probably buy your books, and it'll happen in a natural way. Blog tours and cover reveals spread over a bazillion blogs may be effective, too, but they can also be downright annoying to those of us who may not necessarily want to be bombed with a media blitz every other day about every book written by a fellow blogger. After being hit by twenty-five promotions for the same book on twenty-five different blogs, it gets old. (How many times are we supposed to comment, "It sounds great!"?) I'm much more likely to buy the books of people I know and like through blogging than I am to buy one simply because I've been browbeaten about it. Kinda like those darned political robo-calls.

Karen Walker said...

So darned helpful, you guys. Thank you!!